Reflections on life, success and the future beyond brands
Kevin Roberts, CEO Worldwide, Saatchi & Saatchi, CEO in residence at Cambridge University’s Judge Institute of Management wrote a terrific book entitled Lovemarks: The Future Beyond Brands. In Lovemarks, Mr. Roberts examines what makes great brands survive while also stepping into the rather uncharted water of business philosophy examining the power of business to be a change agent.
Life is short. And, given the limited duration of our journey on planet earth it is almost mystifying that we spend so much time trying to seek validation from what we command, control or acquire when they are meaningless when we die. What remains, what lives on after we leave is the energy we have shared, the relationships be have built, the love we have exchanged and the value we created in the lives of others remains. And, to me what is our greatest challenge and our greatest hope and strength is being able to unclench our heart, open our minds, engage our spirit to build and align the mind power, emotional intelligence and the power within (our 3Q’s) that makes a great brand, a great life and a great legacy.
Can we buy client, customer and stakeholder engagement and loyalty? Can we buy the relationships that sustain success? Can we buy happiness? Can we buy peace of mind? Can we buy the sense of profound fulfillment that comes from raising the bar, from stretching out of our comfort zone to make a positive difference in the life, or lives of others? Is not the timeless formula for success creating value for others, and what does this really mean?
To quote Mr. Roberts “The idealism of Love is the new realism of business. By building Respect an inspiring Love, business can move the world.” Mr. Roberts’ Lovemarks blog can be found at http://www.lovemarks.com