The brand is YOU. Developing your personal brand is critical to job hunting success! It is the first step in achieving success in a candidate rich, recessionary marketplace.
Irene's Personal Branding Tips:
Branding Demands Four Levels of Market Response that take emotional impact, consistency and time
YES, YOUR resume and marketing materials must have Emotional Impact, Consistency and Time (Enabling the reader to understand your brand, your value to the organization in a few seconds.)
Your Resume and Marketing Materials must mirror the following to the reader:
Awareness: Knowing YOU exist
Affinity: Positive feelings, trust
Understanding: Appealing to the intellect Value: Convincing the reader YOU provide value
YOUR brand should:
Specialize and differentiate you, so people will automatically presume you are the expert
Demonstrate the value that is inherent in being a specialist in a given area
Easy to understand because people like easy concepts
Represent YOUR passion and YOUR potential to add value to the organizationVisionary, thought leader Marshall McCluhan was fond of saying, "I do not know who discovered the water, but I am pretty sure it was not the fish."
Understand and developing your brand, articulating this brand in a resume or other marketing collaterals is best achieved with an expert, a professional who is not the fish, can see the water, and who will guide you forward, faster and better.